Ethnography and market research

Article Abstract:

Ethnography has established itself as an approach that is now a commercial research technique. But concerns with regard to commissioning ethnographic research points to not having a common ground for the practice. The need to develop a common language in order to better utilize ethnographic research is discussed.

Product standards, safety, & recalls, Standards

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Participant photography in visual ethnography

Article Abstract:

Digital photography is increasingly being used to gather data for ethnographic research. Two issues in visual ethnography are addressed regarding concerns on research design and participant involvement in the data-gathering process.

Methods, Usage, Data entry, Data collection, Digital photography, Report

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