Ethology and the Web

Article Abstract:

Market research via the World Wide Web is becoming increasingly important to market research companies, particularly in the US. However, Web surveys have a number of limitations which other survey methods do not have, and it would be unwise to assume that this survey method is similar to other methods. One significant factor is the influence of technology which is not yet well-developed. Another is the difference in respondent behaviour when there is no human interface. Research reveals that respondent behaviour varies according to the familiarity of the respondent with Web browsers.

Usage, Internet, Marketing research, Market research

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Development of petrol retailing in the United Kingdom

Article Abstract:

Esso reported losses of 200 million pounds sterling in 1997, Shell lost 130 million pounds, and 5,000 petrol stations closed even though demand for petrol has been rising since 1986. Supermarkets entered the petrol market to offer new services to customers and gain extra revenue. Supermarket operators have high turnover, low operating costs, access to lots of customers and react rapidly to customer demand. The oil industry has been reluctant to reduce its profit margins and does not try to get customer loyalty. Supermarkets are set to have between 30-35% of the petrol market.

Petroleum Refineries, Petroleum refining, Motor Gasoline, Marketing, Petroleum industry, Market share, Esso, Gasoline, Royal Dutch-Shell PLC, Gasoline supply

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Category management and effective consumer response: the role of market research

Article Abstract:

Research was carried out by Van den Bergh Foods Ltd. at various large supermarkets to assess the choices consumers make about their purchases. They were interviewed at the entrance and their purchases were examined at the exit to assess the differences. Customers were interviewed, they completed a questionnaire and were observed in the store with hidden cameras. Van den Bergh's data was used by the store to develop marketing strategies. Retailers should realise that using the data effectively is a complex process which requires computers and skilled analysts.

Consumer Behavior, Van den Bergh Foods Ltd.

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