European markets: Bath and shower products

Article Abstract:

The European market for bath and shower products showed modest improvements from 1992 to 1996 driven by the trend in showering, which is considered by consumers as a more natural and environmental friendly method of personal cleanliness. The trend has increased the demand for liquid and non-liquid shower and bath additives, such as shower gels and liquids, which aside from their cleansing action, also provide some skin care function. The sector posted significant growth in the German market, with bath products accounting for sales valued at $1,105 mil for 1996. Spain and the UK exhibited small growth in the sector due to the tradition of bathing in these countries.

Europe, Baths, Equipment and supplies, Market share, Health products industry, Health care products industry

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New product development: product launches

Article Abstract:

New product launches in the baby care market in Spain tended to be extensions or relaunches of existing brands.

Product introduction

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Market shares: baby care - manufacturer

Article Abstract:

The leading manufacturer in the overall baby care market is Arbora & Ausonia.

Market information - general, Statistics, Arbora and Ausonia

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