Excuse my gender
Article Abstract:
The portrayal of male imbeciles in television and radio advertisements is discussed. It has been observed that in most ads, Males are the ones who are dazed and confused while the women are portrayed as wise. It is hypothesized that since most consumers are women, there is a need to uplift their status in ads. A list of radio and TV ads that illustrate this point is also presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Radio & TV Advertising, Evaluation, Column, Broadcast advertising
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Creative karma
Article Abstract:
Most creative commercials aired on Canadian television recently are ranked.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, TV Advertising, Forecasts and trends, Television advertising, Market trend/market analysis, Rankings
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada
Similar abstracts:
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.