MTV's comeback year?

Article Abstract:

Commercial ratings of MTV Networks Inc. declined by 13% to 15% in 2007 compared to 8% to 10% decline for most broadcast networks, according to Nielsen Media Research. The network is counting on branded entertainment and interesting commercials to get audience to watch during ad breaks. Brand managers are to experiment on new ad formats.

Cable Television Systems, Cable Networks, Market share, Cable and other pay TV services, TV Ad Approach & Copy, Market Targeting & Approach, Marketing, Cable television broadcasting industry, Company marketing practices, Company market share, MTV Networks Inc., Market strategy

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Creative eye

Article Abstract:

An evaluation of television advertisements for Ontario's Workplace Safety and Insurance Board, Interac Association, Sirius Radio, and Volkswagen, is presented. The advertisements are criticized for their themes and the strategies used by advertising agencies.

Canada, Column

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Visibility cloaks

Article Abstract:

Process of evaluating the impact of television advertisements on target audience is discussed.

United States, Targets & Markets, Television viewers, Target marketing

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