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Business, international

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Kids with cards

Article Abstract:

A study on unnecessary usage of loyalty cards by teenagers is presented. Benefits of these cards, such as discounts are also presented.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Financial management, Youth, Finance, Behavior, Teenagers, Company financing, Discount cards

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Brain waves

Article Abstract:

Efforts of advertisers to understand ways in which people connect with brands and advertising are described.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Analysis, Brand name products, Brand names

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Marketing 2.0

Article Abstract:

The role of voice of consumer in improving the sales of company and driving business decisions is presented.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, User generated content

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Subjects list: United States, Usage, Methods, Marketing
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