Below the surface

Article Abstract:

The effect of networking, connections and reputation on the prospects of success in the advertising business is described. The execution of a contract from the gaming company Ubisoft by the advertising agency Comrade is discussed.

Prepackaged software, Computer software industry, Software industry

---

Taking the checkered flag

Article Abstract:

The marketing methods adopted as a part of P2P Proximite Marketing's campaign 'Le Grand Prix des Epiceries' developed for Provigo/Loblaws supermarkets in Quebec are discussed.

Supermarkets and Other Grocery (except Convenience) Stores, Marketing, Grocery stores, Supermarkets, Quebec, Methods

---

A slow soft touch

Article Abstract:

Novel techniques used by the firm Female Engineered Marketing (F.E.M.) to help the consumer goods manufacturer Schick in increasing its revenues are discussed.

Sales, profits & dividends, Services information, Cutlery, Services, Company sales and earnings, Company earnings/profit, Cutlery industry, Warner-Lambert Co. Schick Safety Razor Div.

Similar abstracts:

• Abstracts: Know their customer. Pitched battle. The keys to happiness
• Abstracts: Some like it hot, buta. Putting best deals online. For the love of print
• Abstracts: If you read only one column this year.... Next year's red dog. If it's broke, do fix it
• Abstracts: Diversity dilemma. Multicultural mailers. . The consumer connection

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.