Know their customer

Article Abstract:

Ad agencies can enhance their margins by adopting a strategy aimed at focusing on what motivates the client's customers and by using this knowledge to improve the relationship between the client's brand and the customers.

Customer relations

---

Pitched battle

Article Abstract:

The strategies that should be employed by various advertising agencies pitching for the account of Rogers Communications Inc are discussed

Contracts & orders received, Communications, Broadcasting and Telecommunications, Telephone Communication, Advertising, Advertising Activity, Contracts & orders let, Telecommunications services industry, Telecommunications industry, Contracts, Communications industry, Contract agreement, Rogers Communications Inc.

---

The keys to happiness

Article Abstract:

The combined role of marketers and advertisement agencies in improving their respective businesses is discussed.

Planning, Influence, Business planning, Business plans, Responsibility

Similar abstracts:

• Abstracts: Case of the blues. Brewing battle. Brewing blues
• Abstracts: Living the life. Make the leap
• Abstracts: The inventory debate: Broadcasters are at odds over whether the CRTC should allow Canadian ads to be dropped into U.S. specialty channels

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.