Case of the blues

Article Abstract:

Labatt Breweries issued a request for proposal for the Stella Artois, Blue, Alender Keith's, Lakeport, and Lucky brands in Canada, and confirmed that its vice-president of marketing will leave the company by the end of 2007. These moves signify the company's overhaul of its advertising agency roster, after InBev global chief executive officer Carlos Brito met with the agencies and expressed dissatisfaction.

Labatt Brewing Company Ltd.

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Brewing battle

Article Abstract:

Anheuser-Busch Companies Inc. (A-B) is planning to take back market share by ramping up its spending on four core brands. Details on A-B's plan to boost market share are discussed.

United States, Anheuser-Busch Companies Inc., BUD

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Brewing blues

Article Abstract:

The failure of brewery Molson in marketing its new beer brand A Marca Bavaria in Canadian market is analyzed.

Brand name products, Brand names, Molson Breweries International, A Marca Bavaria (Beer)

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