Race for the top

Article Abstract:

The competition between Canadian Tire Corporation Ltd. and Tim Hortons for the top position in the corporate reputation ranking survey conducted by Marketing magazine and Leger is described.

Motor vehicle parts and accessories, Restaurants & Food Service, Food Services and Drinking Places, Service industry machinery, not elsewhere classified, Automobile equipment and supplies industry, Automotive parts industry, Restaurant industry, Rankings, Tim Hortons, Canadian Tire Corporation Ltd.

---

Quickies don't count

Article Abstract:

Quickies and one-off promotions as a sales strategy in marketing is analyzed. Experts feel that the quickies might reduce the value of the brand equity.

Market Targeting & Approach, Analysis, Market strategy, Sales personnel, Salespeople, Brand identity

---

Riding West's boom times

Article Abstract:

Increasing employment opportunities for Canadian marketing professionals in the United States is discussed.

Canada, Labor force information, Personnel administration, Advertising, Marketing Personnel, Economic aspects, Human resource management, Employment, Marketing industry, Company personnel management, Job vacancies

Similar abstracts:

• Abstracts: Music for less than a song. Modern believers. The confusion of choice
• Abstracts: Team's huge saithe hauls. Nor-fishing gets a rival
• Abstracts: Marketing budgets up. Fading cinemas

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.