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Marketing budgets up

Article Abstract:

A recent survey conducted by the Institute of Communications and Advertising indicates an increase in marketing budgets for 2004. The survey offers a valuable tool for Canadian marketers, agencies and decision makers to study budget and spending patterns.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Surveys, Advertising expenditures

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Fading cinemas

Article Abstract:

Reasons behind downward trend in theatre audience in Canada, according to Solutions Research Group's findings, are presented.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Evaluation, Motion picture audiences, Movie audiences

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Subjects list: Canada, Forecasts and trends, Market trend/market analysis
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