Diversity dilemma
Article Abstract:
Need for marketers to create appropriate and effective marketing strategies for each of the diverse groups' active in the market are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Canada
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Multicultural mailers.
Article Abstract:
Important marketer's strategies to attract ethnic communities are presented. Need of identifying target communities is also presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, Advertising, Targets & Markets, Marketing industry, Ethnic market
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The consumer connection
Article Abstract:
Importance of informing consumers about ethical efforts made by companies to increase their market share is reiterated.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, Target marketing, United States, Ethical aspects
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