Some like it hot, buta

Article Abstract:

Realizing that CanadiansE prefer less spice and that the Canadian marketplace operates differently from that of the U.S., Tabasco adopted a new strategy to market its product. It introduced two new, milder flavors of sauce to suit the tastes of the Canadian consumers, and launched an advertisement campaign aimed at changing the mindset of the Canadians towards the product.

Canada, Science & research, FOOD AND KINDRED PRODUCTS, Research, Food industry, Consumer preferences, Food and beverage production/distribution software, Tabasco

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For the love of print

Article Abstract:

Commercial prospects of the online magazine Dose after closure of its print edition are discussed.

Periodicals, Services discontinued, Periodical publishing, Electronic periodicals, Service discontinuation, Dose (Periodical)

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Putting best deals online

Article Abstract:

The marketing and branding efforts of Best Buy for its website are discussed.

MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Specialty stores, Best Buy Company Inc., BBY

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