Picks and pans

Article Abstract:

Yoplait yogurt's advertising features a guy on a bar where he tries to impress a girl by telling her about yo gurt's nutritional value. The UN Refugee Agency's advertising features a snail being yanked out of its shell while Webcargo's advertising features a smoking ass.

Fluid Milk Manufacturing, Yogurt, Advertising and Related Services, Fluid milk, Consumer Advertising, Evaluation, United Nations. Office of United Nations High Commissioner for Refugees, Webcargo (Website), Yoplait (Yogurt)

---

Sports: local heroes

Article Abstract:

Speculations on the popularity of local sport events in 2007 are presented. The role of marketers in making these events notable is discussed.

Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Marketing Services, Forecasts and trends, Market trend/market analysis, Sports marketing

---

Friendly competition

Article Abstract:

The advertising strategies adopted by airliner CanJet to capitalize on less competitive Canadian airline market are discussed.

Air Transportation, Scheduled, And Air Courier Services, Airlines, CanJet Airlines, Industry forecasts

Similar abstracts:

• Abstracts: Borg visits go-ahead Spanish port. We must be cautious. Deep Net study 'flawed'
• Abstracts: Publicity points. Telltale metrics. Tackling PR's value challenge
• Abstracts: Deliver your brandEs promise. Seven habits of highly effective brands. Canada's brand agenda
• Abstracts: The great Canadian brand. Strange bedfellows
• Abstracts: Porsche warns of profit decline for the fiscal year. Dresdner Bank confirms outlook but warns of weaker second half

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.