Explaining export development through psychic distance: enlightening or elusive?

Article Abstract:

Investigations into the role of psychic distance, that measure of a manager's perception of a foreign market as a cultural intimate, on export performance failed to provide a significant connection. This is manifest in the inconsistency of the data, which can be interpreted as a negation of the initial hypothesis or an unperceived effect of the globalization of markets. Results show that in countries that show either an identification or a divergence from the culture of the multinational's parent country, the export performance of foreign subsidiaries failed to evoke any cultural connection.

Marketing, International business enterprises, Multinational corporations, Exports

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Psychic distance and the performance of international retailers

Article Abstract:

Research has shown that firm internationalization has slowed due to psychic distance. The psychic distance has effected expansion patterns as well as organizational performance.

Marketing procedures, International, Retail Trade, Exports, Retail industry

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Explaining export development through psychic distance

Article Abstract:

The psychic distance concept is used to study international market development and organizational performance.

World, Statistical Data Included, Geographical perception

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