Exploring Latin American family decision-making using correspondence analysis
Article Abstract:
A study on purchasing behavior of families at Latin America based on demographic characteristics is analyzed. Implications of this consumer behavior on global market are also presented.
Publisher: Elsevier Advanced Technology Publications
Publication Name: Journal of World Business
Subject: Business, international
ISSN: 1090-9516
Year: 2006
Marketing procedures, Research Findings, Management dynamics, Latin America, Purchasing, Management, Demographic aspects, Marketing research, Company business management, Market research, Global strategy (Marketing)
Publication Name: Journal of World Business
Subject: Business, international
ISSN: 1090-9516
Year: 2006
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Don't get all emotional
Article Abstract:
The effects of consumer emotions and logic on their buying decisions during purchasing a product are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
United States, Influence, Emotions
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Subjects list: Decision-making, Decision making, Analysis, Consumer behavior, Consumer behaviour
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