Export information acquisition modes: measure development and validation

Article Abstract:

Efficiency in carrying out information acquisition activities may be achieved by adopting a three-tier approach to export marketing which consists of export marketing research, export assistance and export market intelligence. The proposed approach does not only guarantee internal consistency, but optimize unidimensionality and validity as well. The method further serves as an efficient means of evaluating the antecedents and consequences of various information acquisition applications.

Information Systems, Methods, Decision-making, Decision making, Information management, Export marketing

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Symbolic use of export information: a multidisciplinary approach to conceptual development and key consequences

Article Abstract:

A conceptual model of symbolic use of export information is developed after a literature review of key factors of information use and its relevance to export performance.

Exports

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Researching the socio-cultural context: putting social representations theory into action

Article Abstract:

The forecasts and trends in international market research concepts in socio-cultural scenarios are presented.

United States, Forecasts, trends, outlooks, Evaluation, Forecasts and trends, Market trend/market analysis, Social economics, Socioeconomics, International marketing

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