Eye surgery ads go for mass appeal

Article Abstract:

Lasik Vision Canada Inc. promotes its laser eye surgery services by emphasizing price. Exximer Vision Laser Center relies on humor to relieve consumers of their entrenched fear of surgery. This is a departure from the previous marketing strategy of touting the service by pandering to their educational or beauty appeal. More medical facilities that offer laser eye surgery services are now cropping up in North America. Lasik vice-president and chief financial officer Michael Henderson noted that the mass market approach is necessary since the demographics that such services cater to is quite extensive.

Research Findings, Marketing/Advertising Methods, Geographic, Corporate Images, Demographics, Consumer Attitudes, Ambulatory Health Care Services, Therapeutic Procedures NEC, Therapeutics, Exximer Vision Laser Center, Lasik Vision Canada Inc.

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Granny bares her teeth

Article Abstract:

BC Tel improved its marketing skills to enhance its image that was once associated with a grandmother because it is seen stable and matronly. The telephone company was intent on building upon its strong legacy, while at the same time performing as a dynamic, creative, customer-driven and marketing-oriented entity. Through its marketing, promotions and statistical tools, BC Tel, ceased the continuous decline of its market share, which at present is marginally up to around 75%. BC Tel also reported increased revenues from its Smart Touch services and its retail sales have doubled in the last two years.

Wired Telecommunications Carriers, Company Planning/Goals, Telephone Communications, Telephone services, BC Tel

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Open road drives new brand image

Article Abstract:

British Columbia's Open Road Auto Group seeks to revamp the public's image of car dealerships.

Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, New and used car dealers, Automotive dealers, Open Road Auto Group

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