FRANCE: BRIDEL LAUNCHES CHILLED DESSERT LINE
Article Abstract:
Bridel has introduced two chilled creamy dairy desserts under the Bridelice brand. They have an 18-day use-by period, and they come in three types of creams with egg (plain, raspberry sauce, and apricot sauce), two floating islands (coconut, and grilled almonds) and two Petits Flans (pieces of peach and pieces of pear) The recommended retail price, is FFr 13.95 for a pack of four creams with egg, FFr 12.50 for two floating islands, and FFr 14.50 for four Petits Flans. According to Bridel's marketing director, Bridelice is going to become a general brand for dairy products. The launch of this new line will be backed by an advertorial campaign with television advertising and the first purchase reimbursed.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: HOW TO PLEASE THE KIDS TARGET
Article Abstract:
The chilled dairy snack is a difficult market because of its double target: children and their mothers. Manufacturers know that they must reassure children by emphasizing the nutritional advantages of their products. The fun aspects of products and innovation are the ways to attract children, particularly those from 6 to 14. In addition, children like television advertising and promotional operations in the form of direct gifts, such as stickers and scratch cards.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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France: Carre Frais celebrates 130th anniversary
Article Abstract:
Bressor Alliance's Carre Frais will celebrate its 130th anniversary in 2002. The three products in the line will come in special anniversary packaging for the event.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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