FRANCE: AUXIL BOUGHT BY TODHUNTER-ANGOSTURA

Article Abstract:

The French spirits distribution group, Auxil, was recently acquired by the US group, Todhunter-Angostura, who makes its entrance to the French market. Auxil imports and distributes a large range of spirits, including Springbank, Connemara, and Glen Almond whiskies, and Burmeister port. The acquisition of Auxil includes the distribution of its pastis brand, Jean Boyer. The French group would have sold its activity, as the shareholders wanted it focus on the development of Jean Boyer, representing a strategical decision.

Asset sales & divestitures, Wines, brandy, and brandy spirits, Wine & Brandy, Wineries, Cordials & Liqueurs

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FRANCE: WHYTE AND MACKAY DISTRIBUTED IN FRANCE

Article Abstract:

Already with the distribution licence for the Californian wines, Geyser Peak and Canyon Road (both of Jim Beam Brands), the French distribution group, Baron Philippe de Rothschild France, has been given an exclusive licence to distribute the range of Whyte and Mackay blended scotch whisky on the French market. Whyte and Mackay is a owned by Jim Beam Brands Europe PLC.

Joint ventures, Whyte and Mackay Group PLC

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France: Bardinet's poster campaign for rums

Article Abstract:

Bardinet is displaying a poster campaign for the promotion of its rum labels Dillon and Negrita via the Decaux network on bus shelters in France at end December 2001 and beginning January 2002. Bardinet even offers a jigger-glass to those who buy a 100 cl Negrita bottle in the frame of Candlemas.

Marketing procedures, Liquor, Campaign Launched, Distilled Liquor, Bottled Rum, Rum (Liquor), Bardinet

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