FRANCE: NEW PRODUCTS FROM HEINZ
Article Abstract:
The Heinz group, the tomato sauce leader in France where it holds a 42% market share, wants to become the brand of reference for the tomato base segment. It has launched four new products: canned whole peeled tomatoes, canned crushed tomatoes with tomato juice, tomato concentrate in 120 ml tubes, and a tomato sauce with pieces of tomato packaged in a Doypack.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: GEANT VERT'S TV ADVERTISING CAMPAIGN
Article Abstract:
The Geant Vert brand has launched a television advertising campaign for its sweet corn. This spot uses 3D technique to show two individuals which the Jolly Green Giant invites to eat this vegetable.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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