FRANCE: GRAINE D'APPETIT LAUNCHED

Article Abstract:

A group of investors are going to test a new restaurant concept at Nantes a the beginning of December 1999. The Fleury Michon and Danone food groups will be part of this operation. The goal is to offer products sold in supermarkets and hypermarkets at prices of 20% to 25% more (FFr 25 to FFr 28 per dish. These products can be taken away or eaten there. Fleury Michon will supply the starters and main dishes and Danone will supply the drinks and desserts. This new concept targets city-dwellers working in city centres. The objective for Fleury Michon and Danone is to attract a new clientele and develop an additional turnover for their activity in supermarkets and hypermarkets.

Beer & Other Malt Beverages, Breweries, Joint ventures, Dairy Products, Dairy Product Manufacturing, Fast Food Restaurants, Limited-Service Restaurants, Prepared Perishable Foods, Perishable Prepared Food Manufacturing, Bottled Water, Bottled Water Manufacturing, Cookies & Crackers, Cookie and Cracker Manufacturing, Malt beverages, Danone S.A., Convenience foods, Snack foods, Bottled drinking water, Fleury Michon

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FRANCE: FINDUS' SAVEURS VAPEUR

Article Abstract:

One year after it was purchased by the Scandinavian group EQT Scandinavia, the Findus brand has launched a new line of vegetables named Saveurs Vapeur, which are steamed and frozen just hours after begin harvested. They can be prepared in a microwave in four minutes or in a frying pan in seven minutes. Four types vegetables are available: cauliflower, broccoli, peas, and green beans. This line will be backed by a television advertising campaign in spring 2001.

Product introduction, Frozen Vegetables, Frozen Fruit, Juice, and Vegetable Manufacturing, Frozen fruits and vegetables, France-Glaces Findus S.A.

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