FRANCE: GREAT POTENTIAL FOR SOFT DRINKS
Article Abstract:
According to Sylvain Jungfer, the managing director of Rea, soft drinks still have enormous potential in France. Although the market is now driven by segments such as mineral water, carbonated drinks, fruit juice and ice tea, tomorrow it will be healthy drinks such as fruit juice which take over, particularly since this type of product suits consumers' growing concern with health. This trend will favour the development of products with high added value, such as pure fruit juice and fruit juice with several vitamins. Packaging innovation will be another development angle for the market. Mr Jungfer says that more practical packaging must be introduced, which is adapted to today's life style and drinking on the go. Also the soft drinks department needs to be made more attractive in order to stimulate the market. Mr Jungfer stated that the Tetra Pak's Vis-bric square carton, launched at the SIAL trade fair, is the first aseptic brick carton to be packaged cold sous vide.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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FRANCE: ORANGINA'S LICENSED PRODUCTS
Article Abstract:
Orangina Licensing, the department of Orangina which markets the brand's licensed products, is offering products in fifteen different sectors such as clothing, luggage, accessories, socks, and paper for schoolwork. Other products may be launched soon in bath lines, watches, drinking glasses and tableware. Orangina, which is one of the 15 brands best-liked by children, is creating clothing in liaison with the surfing and streetwear segments, and this clothing is sold in surf-shops and sports shops. Orangina wants to develop its license operations, which represented only FFr 7mn out of the brand's total turnover of FFr 1.8bn. The products licensed by Orangina will be featured in a corner on the third floor of the Printemps Haussmann department store in Paris, from 2 June 2000 to 21 June 2000.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: COCA-COLA'S SENSATION DECOR
Article Abstract:
Coca-Cola is carrying out an extensive advertising campaign between 28 January and 30 April 2000, and it also has a new decor, named Sensation. This new look, featuring such things as arches using the products colours, giant advertising, and other decorations, will be used especially for promotional operations to be organised in 500 hypermarkets and 1,000 supermarkets starting at the end of January 2000.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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