FRANCE: INTERACTIVE TERMINAL FOR ORGANIC ITEMS

Article Abstract:

The Consomark company, located at Ales in the Gard departement, is offering to handle organic products manufacturers' commercial promotions via an interactive terminal connected to the Internet. At present this terminal only presents products (seven to ten at a time) with promotions of one product for three weeks. Manufacturers can access statistics on the visits by clients of each terminal with the possibility of ultimately creating a consumer panel. Fifteen manufacturers have already joined up and tests are being carried out at Montpellier and at Nimes where three terminals of this type are installed in superettes for organic products, which have less than 100 square metres of sales space. The manufacturer can choose the geographical sector it wants to cover, and the product it wants to promote. The service costs FFr 15,000 per product per sector, and the retailer pays FFr 300 to rent the terminal. Consomark's objective is to equip half of 400 organic food stores by 2001, and to attract supermarkets and hypermarkets.

Strategy & planning, Consomark Co.

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France: A review of the organic foods market

Article Abstract:

In France, organic foods market represents only 1.3% of total foods sales, but it is growing by about 30% per year. The supermarkets and hypermarkets dominate the market with 46.7% of total sales of organic products. Specialised stores rank second at 28.3% and direct sales and markets represent 10% of sales. According to Jean-Marc Leveque, the director of Setrab, organic products lack visibility on the French market. He said 'Consumer motivation is the only certainty we have. However, we do not know the exact number of stores, nor the number of lines or the number of organic products sold.'

Sales & consumption, FOOD AND KINDRED PRODUCTS

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FRANCE: BELGIAN FIRM OAO LAUNCHES ORGANIC LINE

Article Abstract:

OAO, the Belgian company has introduced a line of organic grocery products which combine organic and vegan tastes. There are thirty items including spaghetti, olive oil, chocolate bread spreads, vegetable paste, etc. More items are to be added to this line which will be carried in the Conran Shop, Naturalia, and Carrefour stores in the Paris region starting on 15 October 1998.

Computer Software, Software Publishers, Product introduction, Hypermarkets, Warehouse Clubs and Superstores, Software, Superstores, OAO

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