FRANCE: TOOLS FOR PROMOTING A WEB SITE

Article Abstract:

According to a survey by IPSOS-Mediangles/IAB (Internet Advertising Bureau) France, the top four tools for promoting a sales site are first of all, on-line advertising, with an entry ticket which is lower than for regular media. According to IAB, an average of FFr 700mn must be spent to recruit a new client through on-line advertising. Second is 'permission marketing' or the agreement of Internet users to receive advertising. On-line advertising is thus seen more as a service given, than an intrusion. The third tool is to consider an information letter. IAB says that this is one of the best ways to sell and to maintain contact. Lastly, there is network operations, which consist of setting up as many links as possible with its site, in order to increase the brand awareness effect.

Forecasts, trends, outlooks, Interactive Advertising Bureau UK Ltd.

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FRANCE: ELECTRONIC TRADE ATTRACTS FEW SMES

Article Abstract:

In France, a survey of 1,521 carried out by Pouey International, which specialises in investment advice, shows that 4.2% of the French small and medium-sized companies buy on line. This study shows that over two-thirds of companies which buy on the Internet spend less than FFr 50,000 on these purchases per year. Of the companies which use Internet for their purchases, 75% cite the practical aspect as their principal reason for using it, while 28% cited the discovering new suppliers. Of the small and medium-sized companies (SMEs) which do not buy on line, 52.6% say that they do need this service, while 16% say that they are not used to using it.

Marketing procedures

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FRANCE: WORLDCOM OPENS HOST UNIT IN SAINT-DENIS

Article Abstract:

The installation of host units in Europe should be the major element in WorldCom's investment in Europe during the next three years. The US carrier recently inaugurated its first European unit in Saint-Denis , dedicated to ASPs, ISPs and other operators and operational as at February 2001. The unit will offer added value services in telecom and computing equipment hosting among others.

New capacity, new plant construction, Specialized Telecom Services, Wired Telecommunications Carriers, WorldCom Inc.

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