FRANCE: UNION BEURRIERE INTRODUCES ALPAGES

Article Abstract:

L'Union Beurriere has launched Cote Alpages, the first mountain butter. This mountain origin gives the product a regional upmarket positioning. Cote Alpages comes in a butter dish and in a 250 gram rectangular pack. The Union Beurriere makes a turnover of FFr 580mn for a production of 24,000 tonnes.

Product introduction, Butter, Creamery Butter Manufacturing

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FRANCE: GOALS OF THE DISCOUNT V RETAIL CHAIN

Article Abstract:

Discount V wants to strengthen its position in the Lozere and Gard departements. This retail chain has six stores at present in the Gard departement, and is counting on a network of 15 stores by the year 2000, which should enable it to create its own purchasing group.

Food Stores, Food and Beverage Stores, Expanded capacity, plant expansion

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