FRANCE: ARGOAT LE HIR COUNTS ON HOT POINTS

Article Abstract:

Fleury Michon's Argoat Le Hir is focusing on the concept of hot points in order to stimulate the processed meat market at delicatessen counters. This involves placing a rotisserie in the department and offering consumers rotisserie products which they can take away hot. They are packaged in trays or microwaveable bags and can be reheated at home. For Argoat Le Hir, this involves developing the segment of side dishes, a concept which offers practical products with meal solutions. A total of 150 French hypermarkets have already adopted this new form of sales, and others are expected to do so soon. Installing this new concept involves additional personnel costs and special training, which could be an obstacle to its development.

Marketing procedures, Prepared Meats, Meat Processed from Carcasses, Fleury Michon

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FRANCE: COMPUTER SALES IN THIRD QUARTER OF 1998

Article Abstract:

In the third quarter of 1998, 770,850 home computers were sold in France, up 34.6% from the same year-earlier period. The large professional distribution specialists, the largest segment with 29.4% of the distribution market, sold 226,916 units, up 28.2%. Following were the super and hypermarkets with a spectacular 82.7% rise in sales with 192,623 units and a 24.9% market share. Local retailers (19.3% of the market) sold 148,623 machines, up 19% from the third quarter of 1997.

Computers, Electronic Computer Manufacturing, Sales & consumption

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