FRANCE: NEW PRODUCT ON THE INCONTINENCE MARKET

Article Abstract:

Libra has launched a new female incontinence product, accompanied by a small-screen and press publicity campaign intended to play down the problem. 3.5mn of the French population suffer from some degree of incontinence, the majority of which are women, linked partly to the general ageing of the population. Only 10% use specially adapted products. According to AC Nielsen, the incontinence product market in France accounted for a turnover of FFr 414.8mn in the year ending June 1998 up 11.5% (by volume) from the preceding year. Of the total 135.7mn units that were sold in the given period, 80mn were sold in super- and hypermarkets, and 55.7mn in pharmacies.

Comment:

Has launched a new female incontinence product

Disposable Hospital Supplies, Surgical Appliance and Supplies Manufacturing, Disposable medical supplies, Libra Health Technology

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FRANCE: KIDS ANGLAIS INTRODUCED

Article Abstract:

Syracuse Langage is introducing Kids Anglais, a new CD-ROM which aims at teaching the basic English vocabulary to children between 5 and 10. The new product, which retails at FFr 199, includes 36 activities split into different themes and levels. Children are very receptive to learning a foreign language between 5 and 10.

Computer Services, Computer Systems Design and Related Services, Information technology services

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FRANCE: L'ASSIETTE BLEUE'S NEW PRODUCT

Article Abstract:

L'Assiette Bleue has launched a new product in the chilled ready foods section: Salmon in 'brick' dough - this is a salmon fillet wrapped in 'brick' dough and fried. The recommended retail price is FFr 25 for a 180-gram, two-portion plastic tray.

Prepared Perishable Foods, Perishable Prepared Food Manufacturing, Convenience foods, L'Asiette Bleue S.A.

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