FRANCE: REVLON LAUNCHED IN SUPERMARKETS

Article Abstract:

From the end of March 1999, the full 170-product range of Revlon cosmetics will be available in 10 Monoprix-Prisunic supermarkets in the Paris region. This will be the first time these products have been available in large retail outlets in France. In the first-half of 1999 the launch will be publicised through advertisements in the women's press, reduction coupons and animations. Revlon's 'Color Stay' and 'Moisture Stay' ranges are 15% more expensive than the most expensive equivalent product ranges currently available in large retail stores.

Marketing procedures, Company Planning/Goals, Supermarkets and Other Grocery (except Convenience) Stores, Supermarket Chains, Toiletries & Cosmetics NEC, Toiletries, Societe Centrale d'Achats, Revlon Inc., Prisunic S.A.

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FRANCE: TOFILAIT LAUNCHED

Article Abstract:

SA La Franco-Argentine has introduced Tofilait, a milk jam made from whole fresh milk, dry skim milk, and sugar. This product comes in plan and cocoa varieties in chilled versions and non-chilled for the self-service departments and cheese delicatessen counters. The recommended retail price is about FFr 9bn for a 150 gram tray, and nearly FFr 16 for a 430 gram glass jar.

United States, Fruit and Vegetable Canning, Pure Jams & Preserves, Jam, SA La Franco-Argentine

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FRANCE: OKARA HAIR CARE SPRAY LAUNCHED

Article Abstract:

Rene Furterer has launched 'Okara', a no-rinse hair-care spray product that lends shine and volume to coloured and permed hair. Retailing in France at FFr 70, the 2-phase nutritive product is designed for daily use. It is non-greasy and prevents hair static.

Hair Preparations, Hair care preparations, Rene Furterer

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