FRANCE: KODAK'S NEW COMMUNICATION ON FILMS

Article Abstract:

Kodak wants to develop the use of high sensitivity films in France, whose penetration rate is a limited 22% compared to 35% in the US and 53% in the UK. Based on a survey showing that the general public is not aware of sensitivity issues in France, Kodak's new communication campaign promotes two names (Ultra and Ultra-Zoom) for the 400 and 800 Iso films (respectively), while the Iso mention takes a smaller place on the packaging. The Gold brand nameis maintained for 100 and 200 Iso films, but this sensitivity type will disappear sooner or later. Ultra-Zoom will be the name for the 400 Iso film for Kodak's range of APS cameras, as the 800 Iso type does not existing for this kind of cameras. Kodak controls 55% of the market of non professional films in France, followed by Fuji with over 30%.

Ophthalmic goods, Photographic Film, Photographic Film, Paper, Plate, and Chemical Manufacturing, Eastman Kodak Co.

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FRANCE: POVERTY OF OLIVE OIL SECTIONS

Article Abstract:

Fearing that olive oil consumption is just a fad, retailers are reluctant to increase the shelf space for this product. Only small stores and fine groceries are betting on olive oil. The producer's selection is extensive, and ranges from regional oils to AOC olive oil, and includes flavoured olive oil and organic olive oil. In order to attract retailers, producers are using the gift concept, representing their products in bottles which are identical to wine bottles, for example. Thirty products are offered at Lafayette Gourmet, and the products which don't sell are withdrawn in favour of other original products.

Fats and Oils, Fats & Oils, Starch and Vegetable Fats and Oils Manufacturing, Fats and oils industry

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FRANCE: LIPTON ICE TEA'S PROMOTIONAL CAMPAIGN

Article Abstract:

Lipton Ice tea will be backed by a promotional campaign in cafes, hotels and restaurants throughout the summer of 2000. This includes drawings for checks for waiters in 20,000 establishments participating in this operation, and a game allowing consumers to win one of the 100 Sega Dreamcast consoles to be given away in these establishments.

Food preparations, not elsewhere classified, Processed Tea, Coffee and Tea Manufacturing, Tea (Beverage)

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