FRANCE: LES SALADIERES LINE EXTENSIONS

Article Abstract:

Saupiquet has extend its Les Saladieres line with three new products. One, for fibre contains lentils, wheat germ, bulgur, tomatoes, etc, and is designed to improve regularity. Another is for vitality, and contains sweet corn, tomato, green beans, and wheat. It is designed to cover 25% of the need for vitamin C. The third is a light variety (tomatoes, sweet corn, green beans, and bamboo sprouts, which is designed for people who want to watch their figure. The recommended sales price is EUR 1.67 for a 250-gram tray.

Product introduction, Canned Fruits & Vegetables, Canned foods, Canned foods industry, Canning industry, Compagnie Saupiquet S.A.

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FRANCE: OASIS' PROMOTIONAL CAMPAIGN

Article Abstract:

Oasis has launched an extensive promotional campaign in association with Disney-Pixar's Toy Story 2. It's 33 cl cans, and its 50 cl and two-litre bottles will feature the images of Buzz, Woddy cowboy, and the Martian with eyes until April 2000. Children may receive a CD-ROM Toy Story 2 game for four Oasis points and FFr 25.

Marketing procedures, Canned Fruit Juices, Canned juices, Walt Disney Co., DIS, Oasis International Group Ltd.

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