FRANCE: MAKE-UP IN SUPER AND HYPERMARKETS

Article Abstract:

Compared to the super and hypermarkets, department and convenience stores are the best places to display and sell make-up products. Convenience stores, for instance, sell much more make-up products than hypermarkets in spite of a much inferior traffic. This is the result of the larger offer available but the main reason lies in a far more performant merchandising compared to the super and hypermarkets. While the latter put their make-up range in the 'beauty' section, the convenience and department stores have a specific section for make-up only. A recent survey by L'Oreal (including video filming) shows that women spend 3'37" to select and buy their make-up product in super and hypermarkets, compared to a 6'13" time when the acquisition is made from a convenience or department store. 74% of acquisitions were planned before, while 73% of these women renounce to buying a similar product if the brand name they want is not there.

Marketing procedures, Toilet Preparation Manufacturing, Industry Market Data, Toiletries & Cosmetics NEC, Toiletries

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FRANCE: A NEW BOTTLE FOR SAINT AMAND

Article Abstract:

The Saint Amand mineral water company has added a half-litre bottle with a sport cap, priced at FFr 9.95. This bottle is for athletes and young people.

Product introduction, Bottled Water, Bottled Water Manufacturing, Bottled drinking water, Saint-Amand Manufacturing Company Inc.

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