FRANCE: MOBILE OPERATORS TARGET CHILDREN

Article Abstract:

With the explosion of the mobile phone sector in France, and the consequent disappearance of pagers, the three mobile operators in France are targeting the younger generation, aged between 7 and 14 years old. Launched since the summer in 1999, the packs on offer include the Savvy kit from France Telecom, SFR's KD offer, and options from Bouygues Telecom. Savvy and KD options offer coloured telephones, limited use and simple tariffs, with France Telecom even offering its prepaid card with no line rental or bills. France Telecom says that the 8-25 age group represents 30% of its Mobicarte clients. According to ART, 15% of mobile phone users are aged between 15 and 19. However, operators are aiming to adapt their tariffs to target the new market of younger clients. France Telecom recently launched a new phone for children, equipped with two interactive games called Grazy Pet and Push, for its Itineris Mobicarte option.

Strategy & planning, Bouygues Telecom S.A., SFR

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FRANCE: DGCCRF EXAMINES MOBILE PHONE CONTRACTS

Article Abstract:

The DGCCRF is examining the clauses of mobile telephone contracts and will submit its recommendations to the French government in June 1999. Following the dossier is the Senator Jean-Jacques Robert, who draws attention to a number of suspect practices including hidden costs for the consumer. It is predicted that France will have 11mn mobile phone users in 1999, and the government wants to protect them.

Government regulation (cont)

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FRANCE: MOBILE WEB FORECAST BY ARTHUR D.LITTLE

Article Abstract:

A survey by Arthur D.Little shows that the m-commerce business (electronic commerce via the mobile phone) might represent a turnover of EUR 2.5 or 3bn in France in 2004, with an average expense worth EUR 20 per month. That year, 55% of mobile phone users in France (23mn out of 43mn in total) will surf the Web via their mobile terminals. Nine out of ten terminals will be WAP compatible in 2004, the survey says.

Sales & consumption

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