FRANCE: THE BUTCHER'S MEAT MARKET
Article Abstract:
Despite the bovine spongiform encephalopathy (BSE) crisis, butcher's meat is declining only 3%, compared with an average 10% drop in volume in 1996. The market is driven by processed products, particularly by chopped steak, which represented 67,000 tonnes in 1999, up 7.7%. Private labels represent 80% of this segment. In order to counteract retail chain private labels, national brands are focusing on product quality and traceability. This strategy has paid off, since their sales volume has risen 8.9%, compared with a 6.7% rise for private labels. The beef segment is well-liked in France, with an 8.3% rise in volume. Consumers also like tasty, practical products which are easy and quick to prepare, and chilled chopped steak. The companies are striving to inform consumers and make them feel secure. Sovida has made an interactive terminal available to consumers, as well as an Internet site; the packaging's traceability code makes it possible to know where the beef was raised and the name of the cattle farmer. Trays of grilled meats, and brochettes are the second largest market segment, representing 10,000 tonnes, followed by sous vide packs, which represent 7,500 tonnes, and meat olives and stuffed meat, which represent 6,000 tonnes.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: SALES OF NEW ZEALAND LAMB ON THE RISE
Article Abstract:
Although the consumption of New Zealand lamb accounts for only 2.5% of French lamb consumption in total, sales of refrigerated lamb in France reached a volume of 7,379 tons for the year <2000>. Last year, exports of lamb and mutton from New Zealand, destined for France, grew by 17% to reach a total amount of 29,940 tons.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: JAMBON SERRANO CHOOSES TRANSMEDIA
Article Abstract:
The Consortium of Jambon Serrano in Spain has chosen the Paris advertising agency Transmedia in order to increase the brand awareness of Serrano ham in France.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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- Abstracts: FRANCE: REVIEW OF THE MILK MARKET. FRANCE: SALES OF ORGANIC MILK ARE BOOMING. FRANCE: THE MEAL SUBSTITUTE MARKET
- Abstracts: FRANCE: REVIEW OF THE BUTTER MARKET. FRANCE: LIGHT BUTTER MAKES BREAKTHROUGH. FRANCE: PRESIDENT BUTTER ELECTED PRODUCT OF YEAR
- Abstracts: FRANCE: REVIEW OF BONBONS AND SWEETS. FRANCE: CHOCOLATE LAUNCH FOR LAMY-LATTI. FRANCE: POWDERED CHOCOLATE MARKET
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