FRANCE: MARS BARS SOLD INDIVIDUALLY

Article Abstract:

Based on the success its Pic and Mix formula in the United Kingdom, Mars Alimentaire, which wants to stimulate the chocolate bar segment, is going to introduce its Pic and Mix concept France, selling mini-chocolate bars in single units. Customers can choose their own mix of ten mini-bars for FFr 10. Retailers are offered two installations on the shelves, although Mars recommends putting in an independent display unit dissociated from the chocolate bars presentation on the shelves. In addition to its Pic and Mix concept, Mars Alimentaire wants to sell individual chocolate bars, which have high margins. It remains to be seen how retailers will react. There are two dangers to be avoided: first the risk of marking down products, and second the cannibalisation of sales of mini-bars in bags.

Sugar and Confectionery Products, Mars Inc.

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FRANCE: CHRISTMAS SEASON CHOCOLATES

Article Abstract:

The French Christmas season chocolates market, represented FFr 3.035bn for the twelve months ending January 1999, calculated monthly, up 6.3%, and up 2.5% in volume. The new year of 2000 is expected to stimulate sales of this type of product. The principal market operators are developing special products for the Christmas and new year season. Lindt has launched a special line, presented in a plastic ice bucket, and Cemoi has introduced Premier Cru in a metal can with a scratch card for a magnum of champagne. Nestle has introduced a Tissu An 2000 After Eight gift box.

Food & Kindred Products, Food Manufacturing, Switzerland, Nestle S.A., Lindt et Sprungli S.A., Cemoi

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FRANCE: HARIBO INTRODUCES FRUITTI STRIPPIS

Article Abstract:

Haribo has introduced Fruitti Strippis Maoam, a fruity soft paste to chew. It comes in five flavours, and is introduced in a box of 120 units packaged individually. This launch will be backed by point-of-sale display advertising.

Denmark, Confectionery Products, Product introduction, Advertising Activity, Point-of-Purchase Displays, Candy, Haribo Lakrids A/S

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