FRANCE: MONOPRIX FOCUSES ON PROXIMITY
Article Abstract:
At Monoprix, 60% of the turnover comes from people who live within 600 metres of the store, and 15% comes from people who work in the neighbourhood of the store. The line's repositioning objective is to limit consumers going to stores in the outskirts of the city, and to build stores which are adapted to the needs of this local clientele. Monoprix holds a 3% share of the mass-market products, and it is especially focusing on three targets: couples where both people work, single people under forty, and senior citizens. Monoprix's goal is to meet these people's needs by focusing on three principal aspects: pleasure, value for money, practicality, and discovery. Monoprix also wants to put new products in every department, including the food department, to invest in fashion, and to anticipate new modes of consumption. In addition, executives, who like to find the products and services they saw when they travelled to other countries, represent 25% of the retail chain's clientele. Monoprix is investing in the revitalisation of non-food departments, stressing category management, and adapting selections to different types of stores.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: WINNERS OF THE MONOPRIX PRIZE
Article Abstract:
At the Show-Hop 99, the Monoprix city-centre retail group awarded three Product of the Century prizes to three products which have existed for forty years. These are Bourjois pastel makeup, Danone's plain yogurt and Colgate Palmolive's La Croix chlorine bleach. Monoprix also awarded prizes to Andros' Bonne Maman tartlets, Bledina's Bledine Dosettes, Guyarder's Florentines, the Citterio line of processed meat, Nutrimer's Cap Ocean seafood tournedos, and 0% Ligne and Fibres de Savoie Yaourt, Elle & Vire's liquid butter, Soif d'Antesite (a drink containing anise, mint leaves, tea, and licorice), Biersdorf's Beauty Flash Nivea Visage, LaScad's Thermoactifs Jaques Dessange shampoo and hair care products, Kimberly-Clark's Huggies Little Swimmers, Songe de Scandale's underwear, and Melitta's Albal three-in-one tray.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: MONOPRIX'S NEW CARD
Article Abstract:
Monoprix, the French city-centre retail chain, introduced new loyalty card in 70 of its stores on 23 October 1999, for a fee of FFr 40 per year. With this card, people can have a child minder or pet minder service, have a cleaning woman sent if they are sick. There are a large number of other benefits, such as entrance to the Asterix theme park, and weeks of vacation at Pierre et Vacances. Credit facilities are optional.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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