FRANCE: PROMOTIONS AND THE SPIRITS MARKET

Article Abstract:

Promotions represented 11% of the sales value of spirits and alcoholic beverages for the twelve months ending 5 July 1998, calculated monthly, compared with 12% during the same period in 1997. Promotions in the champagne sector represented 21.3% of the sales, followed by sparkling wines with 14%, whisky with 12%, cocktails and punch with 11%, and anise-flavoured aperitifs with 7.3%. While standard price reduction operations are the most-used promotion, more prestigious actions which enhance the brand image are beginning to develop.

Marketing procedures, Liquor, Distilleries

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FRANCE: THE 1998 WINE AND SPIRIT MARKET

Article Abstract:

The French super-and hypermarket wine and spirits market only progressed 2% in value to FFr 79bn in 1998. This market represents 21% of the total value of the convenience goods market, which for its part progressed 3%. Sparkling wines registered the best growth (+5% in value from 1997), followed by still wines (+3%). In 1998, spirits generated an after-tax turnover of FFr 21.5bn, compared to FFr 19.5bn for still wines.

Sales & consumption, Hypermarkets, Warehouse Clubs and Superstores, Supermarkets and Other Grocery (except Convenience) Stores, Supermarkets, Superstores

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