FRANCE: REVIEW OF DISPOSABLE NAPPY MARKET

Article Abstract:

According to Secodip, the amount of investments on advertising campaigns for nappies in France would have dropped by 48%, at the end of July (FFr 39.9mn compared to FFr 76.05mn). This includes FFr 14.9mn for Procter & Gamble, compared to FFr 45.4mn, and FFr 24.9mn, compared to FFr 30.6mn, for Kimberly-Clark. Procter & Gamble would still be the leading company on the market, via its Pampers Baby Dry brand with 30.7% in market volume, although own brand labels hold 32.2%, up from 29.3%. Kimberly-Clark holds 17%, through its Huggies brand, up from 15%. The nappy market in general has only grown by 0.4% in volume, and 1.1% in value. The major trend in the market would be sensible skin nappies, which has helped Kimberly-Clark gain more share on the market, however, Procter & Gamble is launching its own sensitive skin nappy, Pampers Sensitive. This launch, accompanied by an advertising campaign in October, is also market by the change in packaging, which now longer features the emblematic baby, but a more white and 'medical' feel.

Disposable Hospital Supplies, Surgical appliances and supplies, Kimberly-Clark Corp.

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FRANCE: NAPPY SALES UP 7.3% IN 1997/98

Article Abstract:

Kimberly Clark's 'Peaudouce' nappies will be updated with new packaging and improved fastenings, and it has launched the Huggies Air Dry range that allows the baby's skin to breath. Proctor & Gamble launched Pampers Premiums Lotion Care nappies in April 1998, it has subsequently launched Pampers Baby Extra Dry. In the 12-month period that ended at the beginning of August 1998, the overall turnover from French nappy sales was up 7.3%. However, by volume, sales were down 1.8%, due to a 1.4% fall in the birth rate in 1997 coupled with more efficient products. Nappy sales account for an annual turnover of FFr 4.15bn in French super-and hypermarkets.

Comment:

Proctor & Gamble launched Pampers Premiums Lotion Care nappies in April 1998.

Product introduction, Kimberly-Clark Ltd.

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FRANCE: THE PULL-UP NAPPY MARKET 1997/98

Article Abstract:

In the 12-month period ending in June 1998, the pull-up nappy market was worth a total turnover of FFr 375mn in France, up 28% (by value) from the preceding year. SCA Hygiene Product's Up & Go product was the leading brand with a 66.6% market share, followed by Kimberly Clark's Pull Ups with 23.2%, own-label brands with 8.1% and Pampers Trainers with 2.1%. The pull-up nappy sector represents 10% of the total nappy market in France. Although the average price per unit is higher for a pull-up nappy than for a normal nappy (FFr 2.34 compared to FFr 1.62), they are very useful for babies who are learning to walk.

Comment:

In the 12-month period ending in June 1998, the pull-up nappy market was worth a total turnover of FFr 375mn in France.

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