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FRANCE: ROBERTO'S BEEF RAVIOLIS

Article Abstract:

Roberto has introduced a line of chilled, cooked pasta, filled with beef. The beef used in this product is certified VBF charolais beef, in order to reassure consumers. This product has a 21-day use-by date, and is priced at around FFr 12.50 for a 250-gram tray. This product also comes in a 500-gram size.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999

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France: Gastronome extends its festive line

Article Abstract:

Gastronome has expanded its line of festive products, adding three new products for the festive season: chicken fillets with crayfish, and lobster bisque, semi-deboned guinea fowl, and tender chicken, but stuffed with a crunchy mixture containing five tasty fruit.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
Seafood Products, Seafood Product Preparation and Packaging, Poultry Processing, Misc. Food and Kindred Products, Poultry slaughtering and processing, Dressed Poultry, Brief Article, Seafood

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FRANCE: FRANCH'UP PIZZA ADVERTISING CAMPAIGN

Article Abstract:

Maggi has chosen the Publicis Conseil advertising agency for its billboard advertising campaign. It shows a pizza which smashes an oven. The slogan is 'What is cooked in your oven, smells like warm bread and is better than your hopes? Maggi's Fraich'Up pizza!'

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
Advertising, Food industry

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Subjects list: France, Convenience foods
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