FRANCE: SOFT DRINKS INSTALLATIONS AT CARREFOUR
Article Abstract:
The Carrefour retail chain has a new soft drinks department which ultimately will be found in all of its sales outlets. Bruno Dubecq, the head of Carrefour's liquids developments says that in 1999 it is continuing its rationalisation of its selection which it had undertaken. Therefore it has shed the Cherry Coke and decreased the number of iced tea products. Virgin Cola will still not be carried by Carrefour in 1999. Concerning the department's installation, Carrefour has decided to set up a space targeting children with small brick cartons of fruit juice at the end of the aisle, across from still soft drinks and carbonated soft drinks. The small brick cartons of fruit juice then will give way to pure orange juice and fruit juice, nectars and beverages made from orange juice concentrate, then other fruit juices ranked by flavour. The carbonated fruit beverages, sodas, lemonades, lime, tonic, ice tea and still drinks and lastly colas across from fruit juices.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: CARREFOUR'S OPERATION A SUCCESS
Article Abstract:
Carrefour, the French retail group, organised its 'One Month Like You've Never Seen Before' operation simultaneously in sixteen different countries, and it was a real success. Carrefour's subsidiary in Portugal won market shares from its principal competitors, Jumbo-Auchan and Continent, while in Asia, Carrefour Taiwan posted a 36% rise in sales. This is Carrefour's first discount operation organised at the world level, and it required strict planning for orders and deliveries. The success of this operation is due also to the heavy media involvement in the event. In Spain, over FFr 40mn was spent on media, and over FFr 20mn was spent in Taiwan.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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