FRANCE: LECLERC AND GMO

Article Abstract:

Leclerc, which is worried about the arrival of genetically modified organisms (GMO) in France has launched a campaign concerning them. It feels that industries and public authorities must assume the responsibility of putting this type of product on the market. It feels also that it is up to industries to guarantee that genetically modified organisms are harmless. Although Leclerc undertakes to not use genetically modified organisms in its own brand, it thinks that at present it is impossible to guarantee that a product contains absolutely now genetically modified organisms, because the present regulations do not take additives into account.

Strategy & planning, Research and Development in the Physical, Engineering, and Life Sciences, Plant Genetics, LeClerc

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FRANCE: CARREFOUR OFFERS ORGANIC PRODUCTS

Article Abstract:

Carrefour is the first retail network to launch a range of own-brand organic products for babies. Carrefour Bio's prices set it apart from the competitor. Effectively, Carrefour's organic products are 10% more expensive than a traditional equivalent product, but 25% cheaper than the average market price for organic baby products. Nevertheless, Carrefour is still faced with significant problems namely the insufficient amount of raw materials, the production of which remains very spread out.

Comment:

Debuted own-brand organic baby food

Health Foods

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FRANCE: CARREFOUR'S ORGANIC FOOD FOR BABIES

Article Abstract:

Carrefour, the French retail giant, has extended its private label organic product selection by offering a line of nearly 20 baby products bearing an AB quality label. Carrefour's private label is thus testing the only companies present on this market: Hipp and Nestle, and soon La Vie. Carrefour hypermarkets will offer products and prices which are below those of the competition. The entire Carrefour organic product line for babies will be stocked on 1 December 1998.

Other Computer Peripheral Equipment Manufacturing, Computer Label Printers, Label printers

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