FRANCE: THE BODY CARE PRODUCT MARKET

Article Abstract:

Body care products should improve their display strategy (on the model of the face care department) in order to attract more consumers. Today, only three women out of ten bought at least one body care product per year. Lineance is the only brand which emerges in the slimming department with a wide range of products and big efforts in innovation and communication. This department is dominated by pharmacies and selective shops while the super and hypermarkets, which corner more than 50% of the global body care market (by volume), sell only two out of ten slimming products (by value). Beiersdorf and L'Oreal, already two big players in face care, also propose the only brands dedicated to body care (in addition to Lineance, with Nivea Body and Mixa, respectively. The concentration of 40% of the total yearly sales in the April to September period is another feature of the body care market in France, worth FFr 360mn in turnover including 75% (by volume) for the moisturizing products.

Toilet Preparation Manufacturing, Toilet preparations, Toiletries & Cosmetics NEC, Toiletries

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FRANCE: CIDER REMAINS TRADITIONAL

Article Abstract:

In France, the own-label and low price brand names corner more than 33% of the volume sales of cider through the super and hypermarkets. With the leading operator (CSR Pampryl) cornering 36.1% of the market while the second-largest player has 13.7%, the medium-sized players are finding it difficult to resist, and lose market shares. While a number of super and hypermarket chains are looking for an organic cider to enrich their range of own-label cider brands (CCLF, with the Ecusson brand, is the only organic cider player today), the products with a strong local nature are very successful, which has a positive impact on the small, local cider companies. Though the communication has become more modern, ciders themselves remain a very traditional product. 60.3mn litres of cider were sold through the super and hypermarkets in 1998, down 1.7% from 1997.

Market share, Cider, All Other Food Manufacturing, CSR Pampryl

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