FRANCE: SUCCESSFUL SEGMENTS IN SHAMPOO MARKET

Article Abstract:

Dyeing products and the so-called 'cosmetic' shampoos, are the most successful segments in the French shampoo market. This market is taking advantage of the increasing number of women who dye their hair, worth 13mn consumers today. The cosmetic shampoo segment, dominated by the Fructis, Elseve and Pantene trio, reported a 28% increase in turnover in 1998. Specific shampoos did well too, thanks to the anti dandruff products which went up 22.4% to 15.3% of the total turnover. In spite of being part of the 'value added' segment too, the hair designers' brand names reported a 5.5% decrease which may be explained by their prices, 25% above the market average. Standard products were down too, with decreases worth 6% (family shampoos), 8.6% (soft shampoos) while children shampoos reported a 10% decrease in sales that year.

Toilet Preparation Manufacturing, Hair Preparations, Hair care preparations

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FRANCE: WHITE KITCHEN ROLL MAKES COMEBACK

Article Abstract:

There has been a noticeable increase in sales in white designed kitchen roll on the French market. Colour designed kitchen roll has only seen a 3.5% increase in turnover, compared to 8.1% in the white sector. In the year which was ended on 26 September 1999, the kitchen roll market totalled a FFr 1.7bn turnover (up 5.7%) with 616mn units sold, up 5.8%. Probable causes to this market change was the launch of the Okay Pur Blanc ('Pure White') range by Fort James which took 7.7% of the white designed kitchen roll sector which used to be cornered by own label brands and low price brands before. Supermarket's own labels hold 41.8% of the overall market by value (down from 43% in the same year-earlier period), followed by Fort James with 27.9% (31.2% before) and low price brands with 26.1% (23.1%).

Sanitary Paper Product Manufacturing, Sanitary Paper Products, Paper products, Sanitary papers

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