FRANCE: HOW YOUNG PEOPLE SPEND THEIR MONEY
Article Abstract:
According to Iri-Secodip's Consojunior 2000 study, the purchasing power of French children who are 2 to 19 years old totals EUR 1.83mn, and half of them receive pocket money. Children are behind half of families' current consumer good purchases, 93% give their opinion on food and their clothing, 42% give their opinion on games and toys and 8% give their opinion on multimedia purchases. Young people now remain with their parents longer - half of the 21 to 24 year-olds still live with their parents and 20% of those from 25 to 28 do so. For them buying is a pleasure and it means a break from their parents. Youngsters start buying their CDs and magazines themselves at the age of 11, and they finance their outings themselves starting at 15. Children two to four years old begin to spot logos, those 5 to 7 know the names of brands, those 8 to 10 select brands, those 11 to 14 prefer symbolic brands, and those 15 to 18 are more aware of products and may change their minds about brands.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: REDUCTION COUPONS ON-LINE
Article Abstract:
Distribution of reduction coupons via the Internet is only at its beginning in France. An on-line reduction coupon authorises targeted distribution, which makes it possible to reduce or even eliminate wastage. In standard distribution systems the wastage is very high: 98% for non-addressed coupons, 84% for addressed mailings, and 63% for on-pack coupons. Although on-line reduction coupon distribution appears to appeal to consumers, there is a major stumbling block: Internet users must have a colour printer, which reduces the target. It costs and advertiser between FFr 5 and FFr 8.60 in face value to print 30,000 coupons, compared with a face value of FFr 9.10 for an on-pack coupon, FFr 39.50 for an addressed mailing, and FFr 68.20 for an non-addressed mailing. Self Coupons (www.securibon.com) is one of the sites in France which specialises in issuing on-line coupons.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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