Facebook: the future of networking with customers

Article Abstract:

Facebook, a social networking Web site, is challenging traditional research through its Facebook Polling feature. This feature allows users to create a question and specify a sample size. Results will then appear in their Facebook account. Despite Facebook's popularity, it is believed that the Web site will not immediately replace conventional market research.

Services information, Services, Online social networks, Facebook (Website)

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Understanding retail experiences - the case for ethnography

Article Abstract:

An ethnographic research on consumer experiences in retail spaces is presented to understand the whole retail experience. A 'toolkit' for market researchers to help with data collection and strategies for analyzing retail ethnography are given.

Marketing procedures, Retail Stores, Stores, Ethnology, Customer relations, Cultural anthropology, Report

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Developing reliable online polls

Article Abstract:

The development of an econometric model, to analyze the results obtained through online polls and devise methods to improve the quality of respondents' answers, is described.

Strategy & planning, Planning, Public opinion polls, Company business planning, Econometric models

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