Fashionably late? Designer brands are starting to embrace E-commerce

Article Abstract:

Fashion houses in a bid for increased revenue are beginning to embrace e-commerce. For little investment costs online marketing venues are creating a summer storm and at increased convenience to customers. Dior, Bottega Veneta, Louis Vuitton and DKNY have all opened virtual boutiques with Prada and Fendi amongst others having online venues in development.

United States, Electronic commerce, E-commerce

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As luxury industry goes global, knock-off merchants follow

Article Abstract:

Counterfeit luxury-goods in the European Union are being spurred by Asian knock-offs and internet sales. Giuseppe Festa, a Neopolitan businessman is up on charges of counterfeiting amongst other charges for masterminding one of the largest faux luxury-goods rackets in Europe.

Asia, Counterfeiting

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Art in fashion: Luxury boutiques dress up as galleries

Article Abstract:

The most celebrated fashion houses are creating store spaces that include art galleries, event centers and cafes. The celebration of art adds to the brands mystique and builds customer loyalty over time.

Marketing procedures, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Marketing, Fashion designers, Company marketing practices, Clothing stores

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