First Impressions Graphics

Article Abstract:

Lowe-Martin Group's Toronto division First Imperssion Graphics offers integrated solutions from electronic pre-press services to storage and distribution of communications. The company is equipped with the most advanced processing equipment to provide it clients with a wide range of pre-press options, including document formatting, photo scanning and image setting. It also provdes online commuinication services such as Internet distribution, Web page development, HTML programming and scripting, SGML implementation and electronic book production.

Strategy & planning, Printing, Commercial Printing, Printing industry

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High-octane and integrated

Article Abstract:

Federal Express Canada Ltd with the help of advertising agency, ICE Group of Companies, developed the 'Think Fast' marketing initiative to initially generate visits to its interNetShip site. Ultimately, the integrated marketing that spans online, broadcast and print media, is geared towards increasing sales from small- and medium-business owners. Since its inital run in Feb 1999, the 'Think Fast' marketing initiative has increased usage of the FedEx interNetShip and improved sales by 60%.

Marketing procedures, Couriers and Messengers, Private Mail & Express Services, Federal Express Canada Ltd.

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