Following the boom

Article Abstract:

The first issue of 'Marketing' magazine was launched following the wave of immigrants coming to Canada, the boost in consumer spending, and the maturing of the advertising industry. The contribution of T.J. Tobin and T. John Stewart to the magazineEs history is discussed.

Evaluation, Appreciation, Canadian periodicals, Tobin, T.J., Stewart, T. John

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Almost, nearly, just about

Article Abstract:

Heather Tulk, the vice-president of broadband and marketing at Halifax-based Aliant, discusses how a significant number of prospective customers are lost due to failure of delivery, and the imperative need for marketers to focus on customer retention.

Beliefs, opinions and attitudes, Executives, Tulk, Heather

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Hello! Is it the mag they're looking for?

Article Abstract:

Chris Staples of Rethink, Robert Sarner of Roots Canada and Debbie Hoover of Initiative Media, contemplate the success of the newly launched celebrity magazine Hello!, in the Canadian market.

Interview, Staples, Chris, Sarner, Robert, Hoover, Debbie

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