France: Young people and taste

Article Abstract:

According to Babette Leforestier, the director of Secodip's marketing studies department, children turn away from bitter products and those with a too-strong taste, in favour of sweet products. She says that brands contributed to this change in tastes by launching products which please a large proportion of people while adapting to the food preferences in each country. However, fun food could cross the Atlantic and reach France. This new trend consists of offering products in colours which are not their natural colour, such as red pasta, green ketchup, etc.

Research Findings, Consumer Attitudes, Consumer Behavior

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FRANCE: COMPOTES TARGET SNACKS

Article Abstract:

Compotes have started using packaging that one can carry about easily, in order to be eaten during snack time. Andros packages them in pyramid-shaped cartons, while Materne's Pom'Potes puts them in a mini canteen with a cap so that they can be partially eaten. The small snack niche already represents 4.5% of compote turnover in the grocery department. Therefore Materne has added apple and pear and light apple-banana varieties to its Pom'Potes line.

Packaging

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France: The 12th annual taste week

Article Abstract:

The Collective du Sucre is organising the 12th annual Taste Week from 15 to 21 October 2001. Pleasure, Taste, and Health are the events' three themes for this year. All of the representatives of the food industry will offer activities on these themes.

Campaign Launched

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