Fuel Industries

Article Abstract:

Fuel Industries is one of the finalists for the Agency of the Year award in 2007. The Ottawa-based company focuses on branded online entertainment, which engages consumers longer than conventional advertising does. Fuel's remarkable works, such as Swypeout Battle racing, are decribed.

Management dynamics, Practice, Cover story

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Tribal triumphant

Article Abstract:

The profile of Tribal DDB Worldwide of Vancouver, the marketing agency that was awarded the Digital Agency of the Year award for 2006 is presented.

Company overview, Tribal DDB Worldwide

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Q&A

Article Abstract:

Robin Koval, president of New York based advertising agency The Kaplan Thaler discusses her new book 'The Power of Nice'.

Executive changes & profiles, United States, Officials and employees, Interview, Kaplan Thaler Group, Koval, Robin

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